When I started my Bookkeeping and Tax practice back in 2001, I liked "doing it all" - everything from setting up my website with a template web host, designing my letter-head, and business cards, all that stuff. Maybe you're the same way. In fact, when I think back to that time, I think of all the costly mistakes, marketing promotions that sucked eggs (and cash) and didn't do squat as far as ROI.

Most of the stuff I fretted about didn't bring me clients.

But I didn't know any better. What I needed was a "big bro" to help show me the way to market my firm and services profitably.

In fact, it took me 3-4 YEARS to get my firm to the level I wanted. Why so long?

Because I got in my own way.

See, as Accountants, we're detail oriented, and usually somewhat of "perfectionists." And due to the nature of our work, we're always putting out fires, and it's extremely tough to get time to form and implement a STRATEGY - especially when it comes to marketing.

The last big constraint is TIME. There never seems to be enough of it.

So here's the SECRET to make 2008 your best year ever:

LEVERAGE YOUR TIME

I know what you're thinking: "Oh, that's easy for you to say, David...but I'm too busy!"

And if you truly think that you are too busy, well then, you definitely need to keep reading.

The best way to leverage your time is "PRACTICE UNDER DIRECTION." - from that I mean COACHING.

Think about it: If you want your kids to learn how to swim, you get them swimming lessons with a coach.

Most people who take up a new sport like golf, find that working with a coach helps them improve at a greater rate.

In fact, in golf, I bet you can't find a PGA Tour Pro who doesn't have a coach. Most have a couple coaches: technique coaches, and mental coaches.

The idea is that someone, outside of you, helps keep you on track, keeps you focused on your goals, and helps realize opportunities in your game.

Coaching is not for everyone.

Some people are not fit to be coached.

For example - Whiners and Victims shouldn't waste a coaches time. After all, if they fail, they'll whine, complain, and not accept responsibility for the results.

But a coach can only guide, teach, measure, and direct.... performance is up to the individual.

And if you are one of a FEW (I mean only 6 will be accepted) individuals committed to making a real go of it, I want you to apply to my Exclusive Six Week Coaching Program.

Why only Six Weeks?

Well, I know that focused effort is the key to building momentum. I also know that summer is rapidly approaching and you'll be motivated to get all you can done in a short intensive period. Beyond that, we'll be in full "prime time" mode. This program is just the ticket to get your marketing machine in place for next Tax Season. Trust me, 6 weeks is enough...

With this program you'll get one-on-one coaching calls with me - to help you work on specific marketing issues, and I'll give you all the tools and strategies at my disposal to help you market your firm.

Acceptance to this program is by application only.